FMCG / Consumer Durables


Industry Overview: The Indian FMCG sector is the fourth largest sector in the market. The consumer durables market is expected to reach US$ 12.5 billion in 2015 and US$ 20.6 billion by 2020. Urban markets account for the major share (65 %) of total revenues in the consumer durables sector in India. There is a lot of scope for growth from rural markets with consumption expected to grow in these areas as penetration of brands increases. Also demand for durables like refrigerators as well as consumer electronic goods are likely to witness growing demand in the coming years in the rural markets as the government plans to invest significantly in rural electrification. Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the consumer market. The Government of India’s policies and regulatory frameworks such as relaxation of license rules and approval of 51 % Foreign Direct Investment (FDI) in multi-brand and 100 % in single-brand retail are some of the major growth drivers for the consumer market.

Talent Challenges: The war for talent has been by enhanced by a mobile workforce and emergence of companies in the new economy. This is characterized by increasing demand for top talent along with a decreasing supply of quality manpower for key sectors like FMCG. Number of people having disposable income is growing every year which will increase the need for this particular industry to employ strong talent to compete in the ever expanding market. There is a strong demand for multi-skilled, high potential sales and marketing professionals, to combat the challenges presented by market conditions, candidate attitudes and emerging markets.

How HQ can help: We help clientele source candidates from emerging markets as well as rural areas. The competition is very high in metros which add a lot of pressure on professionals working in this sector. As the market is growing and fresh opportunities keep evolving, tremendous growth opportunities are available for those who dare to take on challenges in unchartered territories. Heads Quest is trusted by its clientele for placing candidates who thrive in these situations and help the organization achieve its set goals.